The brand authority newsletter
The newsletter for mid-market B2B service marketers. Build brand authority and get shortlisted. Published every other Friday.
Articles
Apr 2, 2026
•
7 min read
The rebrand waiting room
A survival guide for B2B marketers stuck in limbo.
Mar 6, 2026
•
9 min read
Why your buyers can't find you (+5 channels to consider)
And how to allocate your marketing spend to fix it
Feb 20, 2026
•
7 min read
The authority levers to keep during a rebrand
What to look out for and what to avoid.
Feb 13, 2026
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10 min read
The 7 moments where your rebrand goes off the rails
And how to prevent them from happening.
Feb 6, 2026
•
9 min read
Your brand positioning questions answered
Today I answer 7 questions submitted by the Shortlist Position community.
FAQs
What topics does this newsletter cover?
We cover everything about B2B branding for service businesses that drives brand as a commercial asset rather than decoration.
How often will I receive new issues?
We send out a fresh edition every other Friday. Keep an eye on your inbox in the afternoon!
What if I have feedback or topic suggestions?
Just hit “reply” to any issue. We’re eager to improve and ready to dig into areas that truly resonate—your feedback can shape our future coverage.
Who writes Shortlist Position?
It’s written by industry veterans Chris Bennett (Strategy), Geoff Bretherick (Creative) and Philip Bennison (Tech), who make up the senior team at UK-based brand consultancy Greater>Else. We’ve got nearly 60 years of experience between us building brands and platforms for B2B businesses.
